See early changes in what people do, want

and care about.

We’re Rumblings.

We help organisations understand the subtle but important shifts

in people and culture, early,

so they can make smarter decisions about what to do next.

Rumblings is in development.

The world moves quietly,

until it doesn't. 

Every day, small shifts appear in how people behave, what they care about, what they expect, and how they choose brands, products or experiences. 

Most organisations spot these changes only when they’re big, loud and impossible to ignore. 

Rumblings brings those early changes into focus so teams can:

  • Plan with greater confidence

  • Anticipate what audiences will value next

  • Make stronger strategic, creative and product decisions

  • Identify opportunities and risks earlier

We’re not a trend report. We’re not a research agency. We’re not just an AI tool. We’re a clarity engine that reveals what’s changing in people and culture, and what that might means for you.  

Built by people who

understand people.  

Rumblings was created by a team with backgrounds in culture, media, sustainability, strategy, communications and AI.

Across our careers, we’ve watched organisations struggle to keep pace with how quickly people’s behaviours and expectations change.

Rumblings is our response - a new way to give teams clarity about what’s shifting in people and culture, and why it matters.