Privacy Policy
Overview
Rumblings Pty Ltd ("Rumblings", "we", "us", "our") operates rumblings.io and provides trend intelligence services. This policy explains how we collect, use, and protect information when you use our services.
By using our services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information you provide directly
Account registration details (name, email address, company name)
Communications you send us
Payment information (processed by third-party payment providers)
Information collected automatically
Log data (IP address, browser type, pages visited, timestamps)
Device information
Cookies and similar technologies for authentication and analytics
Information from third-party platforms
We access publicly available content from social media and information platforms (including Bluesky, Threads, Pinterest, Tumblr, YouTube, Hacker News, Wikipedia, and news aggregators) through their official APIs and public data sources to provide our trend analysis services. This includes:
Public posts, comments, and engagement metrics
Aggregated trend data and content performance information
We do not collect private messages, non-public content, or personal information from social media users beyond what is publicly visible. We do not use platform data to derive or infer sensitive personal characteristics such as health status, political affiliation, sexual orientation, religious beliefs, or ethnic origin.
How We Use Information
We use collected information to:
Provide, maintain, and improve our services
Analyse trends and generate aggregated insights for our customers
Communicate with you about your account and our services
Comply with legal obligations
Protect against fraud and abuse
We do not:
Sell your personal information to third parties
Use your data for surveillance purposes
Use platform data for targeted advertising or retargeting
Build individual user profiles from social media data for purposes other than aggregated trend analysis
Use data to determine creditworthiness or for lending purposes
Information Sharing
We do not sell personal information. We may share information:
With service providers who assist our operations (hosting, analytics, payment processing), under appropriate data protection agreements
To comply with legal requirements or respond to lawful requests
To protect our rights, privacy, safety, or property
In connection with a merger, acquisition, or sale of assets (with notice to you)
Data Retention and Deletion
We retain personal information for as long as necessary to provide our services and fulfil the purposes described in this policy, unless a longer retention period is required by law.
Your right to deletion: You may request deletion of your personal data at any time by contacting us at privacy@rumblings.io. We will process deletion requests within 30 days, subject to any legal retention requirements.
For data obtained from third-party platforms, we comply with each platform's data retention requirements and will delete data upon user or platform request.
Your Rights
Depending on your location, you may have rights to:
Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Object to or restrict certain processing
Data portability
Withdraw consent at any time
To exercise these rights, contact us at privacy@rumblings.io. We will respond to requests within 30 days.
Security
We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. All data is transmitted via HTTPS encryption.
International Transfers
Our services are operated from Australia. If you access our services from outside Australia, your information may be transferred to and processed in Australia in accordance with applicable data protection laws.
Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age. If we become aware that we have collected personal information from an individual under 16, we will take reasonable steps to delete that information as soon as practicable.
Third-Party Links
Our services may contain links to third-party websites. We are not responsible for the privacy practices of these sites.
Changes to This Policy
We may update this policy from time to time. We will notify you of material changes by posting the updated policy on our website, updating the "Last updated" date, and where appropriate, notifying you by email. If we make changes to how we use your data beyond what was disclosed when you first consented, we will seek your consent before doing so.
Contact Us
For questions about this privacy policy or our data practices:
Email: privacy@rumblings.io
Website: https://rumblings.io
Address: 1.02, 80-82 Queen St, Woollahra NSW 2025
Platform-Specific Disclosures
Threads (Meta)
We access Threads content in accordance with Meta's Platform Terms and Developer Policies. We use this data solely to provide trend intelligence services through aggregated analysis. We do not use Meta data for surveillance, building user profiles for advertising purposes, or any purpose inconsistent with users' reasonable expectations of privacy. Our privacy policy is accessible to Meta's crawlers and is not geo-blocked.
We access Pinterest data through the Pinterest API in accordance with Pinterest's Developer Terms and API Terms of Service. We use publicly available pin and trend data for aggregated trend analysis only. We do not store individual user data beyond what is necessary for trend detection, and we do not use Pinterest data for advertising, retargeting, or building individual user profiles.
YouTube (Google)
Our use of YouTube API Services is subject to the YouTube API Services Terms of Service and Google's Privacy Policy (https://policies.google.com/privacy). We access publicly available video metadata and engagement data for trend analysis. We do not use YouTube data to identify individuals, for advertising purposes, or to create derived metrics that replace those offered by YouTube's API. Users may revoke our access to their data via Google's security settings at https://security.google.com/settings/security/permissions.
Tumblr
We access Tumblr data through the Tumblr API in accordance with Tumblr's API License Agreement. We collect publicly available posts and trending tag data for aggregated trend analysis. We do not attempt to identify individual users or combine Tumblr data with other sources to build user profiles.
Bluesky
We access Bluesky content through the AT Protocol, which provides open access to public posts. We collect publicly available posts and engagement data for aggregated trend analysis. We respect user privacy settings and do not collect content from private or restricted accounts.
Last updated: December 2025